Alex Asana
Brand Identity
Brand Identity developed for for Alex Asana, a yoga instructor based in Portugal, blending earthy tones, elegant typography, and evocative imagery to create a modern serene and grounded aesthetic.
The design conveys a sense of mindfulness, movement, and connection to nature, aligning with her philosophy of holistic well-being.
This identity captures the essence of Alex Asana’s yoga practice—rooted in nature, self-exploration, and mindfulness—while maintaining a timeless and artistic appeal.
A refined, slightly vintage serif typeface enhances sophistication and tranquility.
A mix of deep burgundy, muted blues and greens, rich browns, and soft neutrals evokes warmth, depth, and organic balance. The pop of vibrant Cobalt keeps the branding feeling unexpectedly modern, aligning with the tech-based nature of Alex Asana – connecting with fellow yogis through her Instagram Reels.
A combination of black and white nature photography, minimalist compositions, and subtle typographic arrangements conveys both strength and softness.
Instagram Reel covers allowing the brand to remain consistent on her Instagram grid.
